Events move fast. Conversations unfold across multiple sessions, networking lounges, and online channels – shifting and evolving with every passing moment. By the time traditional post-event reports come in, the window to engage, pivot, or act on critical insights has already closed.
Most event analytics focus on isolated sessions, static post-event summaries, or basic engagement metrics. These methods leave organizers, speakers, and sponsors with fragmented insights, making it nearly impossible to grasp the event’s full narrative as it unfolds.
Imagine if you could step back and instantly see the big picture. A live snapshot of the most important themes, updating in real time as conversations unfold.
Now, you can.
Introducing Event-Level Idea Cloud
Meet the Event-Level Idea Cloud, one of the Spring 2025’s big releases that gives you an instant, panoramic view of the most talked-about topics at your event. It’s the highlight reel of your event – every session, every discussion, and every attendee interaction in a single idea cloud.
Instead of waiting for reports after the fact, you can see what’s trending as it happens. Powered by AI, it captures live discussions and surfaces the most talked-about topics, so stakeholders can react, adapt, and capitalize on insights in the moment.
Key Features
- Event-Wide Topic Aggregation – Combines insights from all sessions into a single, dynamic visualization.
- AI-Powered Theme Recognition – Identifies and categorizes trending topics without manual input.
- Automatic Updates – Refreshes in real time as sessions conclude, keeping insights current.
- No Setup Required – Works automatically—no need for configuration or manual tagging.
- Shareable via Direct Link – Easily accessible without downloads or complex integrations.
- Built-In for All Snapsight Users – Included in every plan without additional fees or add-ons.
- Designed for Large-Scale Events – Handles multiple sessions, speakers, and audience interactions seamlessly.
How It Works: AI-Powered Real-Time Insights
Unlike traditional event analysis, which relies on delayed reporting, Snapsight’s Idea Cloud is designed for live, on-the-fly intelligence. It pulls from multiple data sources, processes the information in real time, and visually represents it in an easy-to-read cloud.
Here’s how it happens:
- Live data aggregation
- Captures discussions from live sessions.
- Detects high-frequency keywords, trending phrases, and recurring themes as they emerge.
- AI-driven theme detection
- Uses natural language processing (NLP) to analyze discussions in real-time.
- Groups related topics based on context, sentiment, and audience engagement.
- Dynamically updates the Idea Cloud to reflect the most current themes.
- Instant trend spotting
- Organizers can see what’s capturing audience attention and adapt session focus accordingly.
- Speakers can tailor discussions in real-time based on audience sentiment.
- Attendees can track trending topics to engage in the most relevant conversations.
- Seamless sharing & integration
- Embed the Idea Cloud directly into event apps, digital signage, and online platforms.
- Share insights with stakeholders via a simple link, ensuring visibility across teams.
Every Stakeholder Benefits
The ability to understand your event’s pulse in real-time is not a luxury, it’s a competitive advantage. Here’s why Snapsight’s Event-Level Idea Cloud adds value to different stakeholders:
- For Event Organizers:
- Get a high-level overview of what’s trending across all sessions.
- Make real-time decisions to enhance engagement and session relevance.
- Optimize future programming based on what actually resonated with attendees.
- For Attendees:
- Stay in the loop with a live view of key discussions.
- Join conversations that matter most to their interests.
- Discover unexpected yet relevant topics happening around them.
- For Speakers & Moderators:
- Adapt content dynamically based on audience reactions.
- Address emerging questions in the moment, keeping sessions engaging.
- Gain deeper insight into what truly resonates with the audience.
- For Sponsors & Exhibitors:
- Pinpoint what topics are capturing attention and align messaging accordingly.
- Identify the perfect moments to engage with attendees.
- Strengthen brand positioning by contributing to trending conversations.
Case Study: ICCA Congress 2024 - A Data-Backed Approach to Engagement
At the ICCA Congress 2024, Snapsight’s Idea Cloud provided real-time insights into:
- Sustainability in events – with a growing industry focus on greener initiatives.
- AI’s role in event planning – highlighting automation and personalization trends.
- Industry innovation – showcasing emerging attendee engagement strategies.
Instead of static logos, ICCA used the Idea Cloud on their cube screens throughout the event, turning them into live, evolving displays of what people were actually talking about. It became a highlight, drawing attention and sparking conversations in real time.
How to Create Event-Level Idea Cloud
- Login to Snapsight
- Create your event project and add sessions.
- On the event day, use Snapsight for at least two sessions.
- Once the session is completed, the idea cloud is auto-populated.
- Access it on the project dashboard.
- Copy a direct link to share with stakeholders or embed it into your event platform or reports.
- Use the insights in post-event reports, social media posts, or for strategising the next event.
Frequently Asked Questions
Is the Idea Cloud available in all plans?
Yes, it’s included in all plans.
Does it require any extra cost or add-ons?
No. The Event-Level Idea Cloud is built into all Snapsight plans—no additional fees, no hidden costs.
How often is the Idea Cloud updated?
It updates immediately after each session, typically within a minute, ensuring you get near-instant insights into trending topics.
What are the key benefits of the Idea Cloud?
Event idea cloud provides a real-time pulse check of the event, highlighting trending topics and helping organizers quickly identify discussions gaining traction.
Do I need to manually tag sessions or input data?
Nope! Snapsight’s AI automatically detects and categorizes trending themes across all sessions. There’s no setup, no tagging, and no extra effort required.
Can I embed the Idea Cloud in my event app or digital signage?
Yes. You can embed the live Idea Cloud into event apps, websites, or even digital screens, giving attendees and stakeholders an always-updated view of key discussions.
Can I share the Idea Cloud after the event?
Yes. While it’s designed for real-time use, you can also share a direct link or integrate insights into post-event reports and content.
Your event’s panoramic view, in one glance.
Get a sweeping view of what’s trending across every session.
